Saturday, September 18, 2004

34 year old males who like Classic Rock

I stole this one from The Beat, which I check every day for my comic-book-gossip needs. It's the results of a reader survey by Diamond Comics, the largest distributor of comics and graphic novels to comic book specialty shops:

Average age: 34

Gender: 87 percent male; 13 percent female

City — 48 percent
Suburbs — 38 percent
Rural — 14 percent

Education level:
College — 45 percent
High school — 33 percent
Junior college — 10 percent
Post graduate — 9 percent
Grade school — 3 percent

Music taste:
Classic rock — 27 percent
Metal — 16 percent
Adult contemporary — 8 percent
Country/western — 6 percent
Classical — 4 percent
Rap/hip-hop — 2 percent

Own a computer: 77 percent

Use the Internet: 86 percent

Own a home video game system: 68 percent

Yikes. The thing to remember, however, is that these are the folks who *chose* to respond to a survey that most likely came out of Previews, which the catalog Diamond sells through the comic shops that highlight comics releases in two months time. So, the results are skewed. You only get the folks who buy Previews from their comic shop and choose to respond--meaning all of those kids buying manga from Borders aren't being counted. I bought Previews religiously when I was in high school, but thanks to Chicago Comics stacking them around the corner from the sales desk, I don't even think about it anymore. I don't think this is representative of comics readers as much as it is representative of the average comic book store shopper.

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